Making sense of the terminology
Research suggests that communication techniques combining engaging visuals and easy-to-understand terminology can build support for new policies.
The CRC for Water Sensitive Cities has summarised the findings from the project Engaging communities with water sensitive cities (A2.3) research on “water words and visuals”. It provides help to those who need to communicate about water-related issues to develop effective water-related communication materials.
More information about the research, including water terms and water visuals, is available on the CRCWSC’s project page.
